And Now A Word From Our Sponsor
Here’s a double disc of NZ advertising jingles from across four decades. We’re talking 99 songs over two CDs – and, yes, some will trigger your deep-seated cultural cringe, but it’s a fabulous history lesson, nostalgia-grab and all-around reminder of our country’s catchup-embracing of TV as a medium…and then the need to make ad-content.
Back in the day this was a good pay-cheque for established or establishing musicians. So here you’ll hear songs or half-song jingles that feature the talents of Eddie Rayner, Annie Crummer, Ray Woolf, Jenny Morris, Alison Duran and many others. Composers like Tim Finn and Don McGlashan were in there, and of course there were people that made this their trade like Larry Killip.
The Frenzy label (Grant Gillanders, archivist) lovingly curates the weird and wonderful back alleyways and forgotten parts of New Zealand music and this is sure to bring back many memories and much laughter across the generations.
I can’t really “review” it – this was music written and performed to push various products, the real review was whether the ad worked or not, if the product’s profile was raised or the units were shifted.
But now they’re here on CD – kitsch and cringe and some genuinely magic musical moments. Big studio budgets, working orchestras, shoe-string Kiwi ingenuity, dud ideas, genius craft, loving lifts, repurposing, craftsmanship….well I just want to mention it here. You have to hear this to believe some of it. It’s a lot of fun. And I’ve found myself returning to it more than I thought might be the case after the first listen. Very much a potted-history with something for everyone.
You can support Off The Tracks via PressPatron