This Auckland rap-rock trio have had a bit of press-coverage recently because they changed their name from The Wild to The Wyld, better Google hit-rates, easier to find the band.
It points to how deeply unremarkable the music is that it was a name-change and an explanation of the aims for a winning internet marking campaign by spelling the band’s name with a ‘y’ that finally saw them some column inches.
The biggest problem with The Wyld’s album, Preface, is that it exists in that grotty, snotty, stupid space between rock music and rap. The music is probably top-notch given the genre, there’s even some soulful-ish vocals on See A Light, but this is all within that hideous genre.
That the kindest thing I can say about this is that it is better than Linkin Park is tantamount to downscaling the measurement of perceived damage from a natural disaster after the disaster has occurred and the damage has been done.
So this is probably a really good rap-rock record then. But that instantly makes it rather horrible.