We talk about his life and the creation and development of the Yeastie Boys beer and brand. Based in the UK now, I caught up with Stu on a recent fleeting visit to New Zealand. I was grateful he found time in his busy schedule – we had talked about having a podcast chat plenty of times across the last couple of years, even considering a Skype call. But it was great to meet up in person – we have met a few times over the years and interacted online. But this was the first time we sat down and talked through his story…
We talked about beer – of course – and I can tell you that I’m a fan of Yeastie’s product, even before the podcast and their sponsorship. But we didn’t just talk about Yeastie Boys. In fact Stu turned up with a gift of a few different beers, none of them carrying his label. He’s a fan of beer – not just his own. This was refreshing. We talked a bit about that in the podcast too – how he’s an advocate, a beer activist, a man with a reputation as being an all-around enthusiast.
But we also talked music. A lot. Music informs the Yeastie Boys product – you might spot the pun in the name as an obvious indicator there. And there’s a little musical story behind each and every brew. We get to some of those by way of some of the concerts Stu’s enjoyed and the music that moves him.
In a wide-ranging conversation we touch on social responsibility – around drinking. And then look at politics in the wider lens also.
Plenty here. So by no means just an ad for the sponsor. Though there’s that too of course – if you’re a beer drinker then Yeastie Boys is well worth experiencing.
I hope you enjoy this conversation.
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