Confirmation bias – you should try it. You’ve ‘liked’ it on Facebook already. Take a look. Have a feel. Check that it’s real. It’s on your side. It is your side. It’s your ideal. It’s very nearly your idea. That’s the scary part. That’s the subtle art. We’ve hyper-targeted you. We’re there in your ads, in your feed, in your face. On us – on this – you feed. We are what’s real. Not you. We are you. Your confirmation bias. Buy us! A bargain rate. C’mon mate.