The doctor saw the apple not so much as an enemy, more healthy competition. Besides, there was no proof that his patient numbers were down because of the supermarket’s fresh supply of bold, red apples. People weren’t seeing their doctor as often these days because of Dr. Google. That was the real enemy. (Not even a real doctor!) Apples weren’t trying to be doctors, more some sort of healthy alternative, but not even that. There is no alternative. You go to your doctor – when you need to. And an apple a day wasn’t going to keep the doctor away. Not forever. That was just some silly old thing. It wasn’t really the deal. It wasn’t real. Anyway, the doctor was starting to get agitated while thinking all of this. He was starting to get agitated as he cut the apple, cleanly in two. Saw no evidence of anything other than a healthy apple – since this was arguably a matter more of taste, than of actual health. And so, it was $350 for the minor surgery. And the apple of his eye would now shine no more. (Which was the real reason for his downturn in actual patients).