100 Years of Rock
Formed in Dunedin in 2008, now based in Wellington, Gold Medal Famous seems to be simultaneously mocking agitated electro-pop and celebrating it. The clanging dance-rock beats and drawled political lyrics sound – at best – like Chris Knox fronting Le Tigre. Of course, it’s entirely possible to imagine – at worst – that very same sound still.
There’s plenty here to like, particularly Don’t Just Text Me, Call Me which is oddly catchy, lyrically humourous and, well, philosophically and spiritually correct. It doesn’t always work though – I imagine the live show has something almost approaching shock-value; something to distract when the monotony of the crapiotone beats starts to grate just a bit too much
On record that’s inescapable.
I guess Gold Medal Famous can claim to be art-terrorists and that the overbearing beats are intentionally overbearing. Maybe they are. There’s certainly enough here – in terms of a fresh voice – to give this a go. It’s entirely possible to like this album, then hate it, then like it again by the end. And for that to be the case – or some order of that emotional zigzag every time you listen to it.