Nigel Regan didn’t always like Kickstarter – he was dubious about “those people that raise money to take their kids to Disneyland or whatever” but then he saw that if Head Like A Hole was going to get another record out, their new one, the one they’re working on now, they would need some help. They’d need to ask the fans for support – actual financial support.
“And”, he tells me, “it’s really hard to do that, especially the younger ones, there’s this generation now that’s just raised expecting everything for free, they don’t want to pay”. But Kickstarter – and Head Like A Hole has its own Kickstarter campaign going, they’re just over half-way toward their $10k target with less than a month to go – is really just “getting people to pre-order the album, to pay in advance; we’re grateful for the support – any – but once you get your head around the fact that you’re just asking people to buy the album in advance you can start to feel comfortable asking”. You have to feel comfortable asking. That’s what Regan has learned. Read More